Preference for the Underdog when Sampling Commercial...

Journal of Marketing Behavior 2017 / 10 Vol. 3; Iss. 1

Preference for the Underdog when Sampling Commercial Products: Assessment of the Effect and Limiting Conditions

Goldschmied, Nadav, McDaniel, Caiti, Ramirez, Veronica
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Volume:
3
Language:
english
Journal:
Journal of Marketing Behavior
DOI:
10.1561/107.00000041
Date:
October, 2017
File:
PDF, 378 KB
english, 2017
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