Comparing Approaches to Elicit Brand Attributes both Face-to-face and Online
Hogan, Samantha, Romaniuk, Jenni, Faulkner, MargaretVolume:
58
Language:
english
Journal:
International Journal of Market Research
DOI:
10.2501/ijmr-2015-011
Date:
January, 2016
File:
PDF, 473 KB
english, 2016