The NPS and the ACSI: A Critique and An Alternative metric

International Journal of Market Research 2011 / 05 Vol. 53; Iss. 3

The NPS and the ACSI: A Critique and An Alternative metric

East, Robert, Romaniuk, Jenni, Lomax, Wendy
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Volume:
53
Language:
english
Journal:
International Journal of Market Research
DOI:
10.2501/IJMR-53-3-327-346
Date:
May, 2011
File:
PDF, 156 KB
english, 2011
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