Changes in Concentration of Advertising Expenditures Among...

International Journal of Advertising 1992 / 01 Vol. 11; Iss. 4

Changes in Concentration of Advertising Expenditures Among the Leading National Advertisers in the United States 1970–1988: A Note

Yu, Chwo-Ming Joseph, Yi, Chull-Young
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Volume:
11
Language:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.1992.11104512
Date:
January, 1992
File:
PDF, 650 KB
english, 1992
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