How to mine brand Tweets: Procedural guidelines and pretest

International Journal of Market Research 2014 / 07 Vol. 56; Iss. 4

How to mine brand Tweets: Procedural guidelines and pretest

Okazaki, Shintaro, Dìaz-Martìn, Ana M., Rozano, Mercedes, Menéndez-Benito, Héctor D.
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Volume:
56
Language:
english
Journal:
International Journal of Market Research
DOI:
10.2501/ijmr-2014-008
Date:
July, 2014
File:
PDF, 182 KB
english, 2014
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