The Effects of Source Credibility and Message Variation on Mail Survey Response Behaviour
Kalafatis, Stavros P., Riley, Debra, Tsogas, Markos H., Clodine-Florent, JimmyVolume:
54
Language:
english
Journal:
International Journal of Market Research
DOI:
10.2501/ijmr-54-3-391-406
Date:
May, 2012
File:
PDF, 137 KB
english, 2012