Strangers in Strange Lands: Hypermarkets and Chinese...

International Journal of Market Research 2012 / 11 Vol. 54; Iss. 6

Strangers in Strange Lands: Hypermarkets and Chinese Consumer Culture Misalignment

Warden, Clyde A., Stanworth, James, Chen, Judy F., Huang, Stephen Chi-Tsun
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Volume:
54
Language:
english
Journal:
International Journal of Market Research
DOI:
10.2501/ijmr-54-6-799-820
Date:
November, 2012
File:
PDF, 2.35 MB
english, 2012
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