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Using Greimas' Semiotics in Ethnic Consumer Research
Silhouette-Dercourt, Virginie, de Lassus, ChristelVolume:
58
Language:
english
Journal:
International Journal of Market Research
DOI:
10.2501/ijmr-2015-066
Date:
March, 2016
File:
PDF, 441 KB
english, 2016