Mirror, Mirror on the Retail Wall: Self-focused Attention...

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Journal of Marketing Research 2018 / 03

Mirror, Mirror on the Retail Wall: Self-focused Attention Promotes Reliance on Feelings in Consumer Decisions

Chang, Hannah H., Hung, Iris W.
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Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.15.0080
Date:
March, 2018
File:
PDF, 984 KB
english, 2018
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