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A model of fans’ reaction to resurrected brands of sport organizations
Florea, Dorian-Laurentiu, Barbu, Cătălin Mihail, Barbu, Mihai Constantin Răzvan, Desbordes, Michel, Zhang, JamesLanguage:
english
Journal:
International Journal of Sports Marketing and Sponsorship
DOI:
10.1108/IJSMS-08-2017-0073
Date:
March, 2018
File:
PDF, 1.21 MB
english, 2018