The impact of brand authenticity on building brand love: An...

International Journal of Hospitality Management 2018 / 09 Vol. 75

The impact of brand authenticity on building brand love: An investigation of impression in memory and lifestyle-congruence

Manthiou, Aikaterini, Kang, Juhee, Hyun, Sunghyup Sean, Fu, Xiao Xiao
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Volume:
75
Language:
english
Journal:
International Journal of Hospitality Management
DOI:
10.1016/j.ijhm.2018.03.005
Date:
September, 2018
File:
PDF, 427 KB
english, 2018
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