To buy for whom? The effects of money’s pride and surprise tag on spending behaviors
Liu, Cong, Choi, Nak Hwan, Li, BaokuLanguage:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-03-2016-0163
Date:
February, 2018
File:
PDF, 187 KB
english, 2018