To buy for whom? The effects of money’s pride and surprise...

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To buy for whom? The effects of money’s pride and surprise tag on spending behaviors

Liu, Cong, Choi, Nak Hwan, Li, Baoku
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Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-03-2016-0163
Date:
February, 2018
File:
PDF, 187 KB
english, 2018
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