The effects of collaborated character’s image congruence on...

The effects of collaborated character’s image congruence on cosmetic products evaluation: The relative importance of ideal and actual self-image congruence

Suh, Jungmin, Lee, Youseok, Kim, Sang-Hoon
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Volume:
9
Language:
english
Journal:
Journal of Global Fashion Marketing
DOI:
10.1080/20932685.2018.1426482
Date:
April, 2018
File:
PDF, 1.26 MB
english, 2018
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