The effects of collaborated character’s image congruence on cosmetic products evaluation: The relative importance of ideal and actual self-image congruence
Suh, Jungmin, Lee, Youseok, Kim, Sang-HoonVolume:
9
Language:
english
Journal:
Journal of Global Fashion Marketing
DOI:
10.1080/20932685.2018.1426482
Date:
April, 2018
File:
PDF, 1.26 MB
english, 2018