Profit-Based Model Selection for Customer Retention Using...

Profit-Based Model Selection for Customer Retention Using Individual Customer Lifetime Values

Óskarsdóttir, María, Baesens, Bart, Vanthienen, Jan
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Volume:
6
Language:
english
Journal:
Big Data
DOI:
10.1089/big.2018.0015
Date:
March, 2018
File:
PDF, 433 KB
english, 2018
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