Call Me Rollie! The Role of Brand Nicknames in Shaping...

Call Me Rollie! The Role of Brand Nicknames in Shaping Consumer-Brand Relationships

Zhang, Zhe, Patrick, Vanessa M.
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Volume:
3
Language:
english
Journal:
Journal of the Association for Consumer Research
DOI:
10.1086/697074
Date:
April, 2018
File:
PDF, 2.02 MB
english, 2018
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