Examining the role of relationship factors on eWOM...

International Journal of Internet Marketing and Advertising 2017 Vol. 11; Iss. 2

Examining the role of relationship factors on eWOM effectiveness in social media

Kim, Junga, Lee, Chunsik
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Volume:
11
Year:
2017
Language:
english
Journal:
International Journal of Internet Marketing and Advertising
DOI:
10.1504/IJIMA.2017.084078
File:
PDF, 312 KB
english, 2017
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