The Things you are Looking at have Names: Why Brand Owners...

International Journal of Market Research 2017 / 05 Vol. 59; Iss. 3

The Things you are Looking at have Names: Why Brand Owners and Researchers need Semiotics

Lawes, Rachel
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Volume:
59
Language:
english
Journal:
International Journal of Market Research
DOI:
10.2501/ijmr-2017-029
Date:
May, 2017
File:
PDF, 135 KB
english, 2017
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