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Australasian Marketing Journal (AMJ) 2018 / 3

Mediation analysis revisited: Practical suggestions for addressing common deficiencies

Kim, Jungkeun, Hwang, Euejung, Phillips, Megan, Jang, Sungha, Kim, Jae-Eun, Spence, Mark T., Park, Jongwon
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Language:
english
Journal:
Australasian Marketing Journal (AMJ)
DOI:
10.1016/j.ausmj.2018.03.002
Date:
March, 2018
File:
PDF, 553 KB
english, 2018
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