Effects of country-of-origin stereotypes on consumer...

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International Marketing Review 2018 / 03

Effects of country-of-origin stereotypes on consumer responses to product-harm crises

Barbarossa, Camilla, De Pelsmacker, Patrick, Moons, Ingrid, Cadogan, JohnW., Cleveland, Mark
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Language:
english
Journal:
International Marketing Review
DOI:
10.1108/IMR-06-2016-0122
Date:
March, 2018
File:
PDF, 757 KB
english, 2018
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