Directing Advertising Copy Creativity through Benefit...

Directing Advertising Copy Creativity through Benefit Segmentation

Hooley, Graham J.
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Volume:
1
Language:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.1982.11104868
Date:
October, 1982
File:
PDF, 714 KB
english, 1982
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