Interracial Couples in Ads: Do Consumers' Gender and Racial...

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Journal of Current Issues & Research in Advertising 2018 / 03

Interracial Couples in Ads: Do Consumers' Gender and Racial Differences Affect Their Reactions?

Bhat, Subodh, Myers, Susan, Royne, Marla
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Language:
english
Journal:
Journal of Current Issues & Research in Advertising
DOI:
10.1080/10641734.2018.1428249
Date:
March, 2018
File:
PDF, 1.07 MB
english, 2018
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