Can Brands Squeeze Wine from Sour Grapes? The Importance of...

Journal of the Association for Consumer Research 2018 / 04 Vol. 3; Iss. 2

Can Brands Squeeze Wine from Sour Grapes? The Importance of Self-Esteem in Understanding Envy’s Effects

Kristofferson, Kirk, Lamberton, Cait, Dahl, Darren W.
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Volume:
3
Language:
english
Journal:
Journal of the Association for Consumer Research
DOI:
10.1086/697082
Date:
April, 2018
File:
PDF, 1.31 MB
english, 2018
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