Impact of the link between individuals and their region on...

Journal of Retailing and Consumer Services 2018 / 07 Vol. 43

Impact of the link between individuals and their region on the customer-regional brand relationship

Charton-Vachet, Florence, Lombart, Cindy
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Volume:
43
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2018.03.016
Date:
July, 2018
File:
PDF, 403 KB
english, 2018
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