Athlete Scandals and Endorsement Marketing: Research Trends...

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Journal of Global Sport Management 2018 / 04

Athlete Scandals and Endorsement Marketing: Research Trends and Introduction to Topics

Kwak, Dae Hee, Lee, Joon Sung, Chan-Olmsted, Sylvia
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Language:
english
Journal:
Journal of Global Sport Management
DOI:
10.1080/24704067.2018.1457972
Date:
April, 2018
File:
PDF, 553 KB
english, 2018
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