Conditional Promotions and Consumer Overspending
Amornpetchkul, Thunyarat Bam, Ahn, Hyun-Soo, Șahin, ÖzgeLanguage:
english
Journal:
Production and Operations Management
DOI:
10.1111/poms.12877
Date:
March, 2018
File:
PDF, 1.28 MB
english, 2018