Is it worth the price? The role of perceived financial...

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Sport Management Review 2018 / 4

Is it worth the price? The role of perceived financial risk, identification, and perceived value in purchasing pay-per-view broadcasts of combat sports

Shapiro, Stephen L., Reams, Lamar, So, Kevin Kam Fung
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Language:
english
Journal:
Sport Management Review
DOI:
10.1016/j.smr.2018.03.002
Date:
April, 2018
File:
PDF, 449 KB
english, 2018
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