The influence of scarcity cues and price bundling on menu...

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Journal of Foodservice Business Research 2018 / 02

The influence of scarcity cues and price bundling on menu item selection

Nazlan, Nadia Hanin, Tanford, Sarah, Raab, Carola, Choi, Choongbeom (CB)
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Language:
english
Journal:
Journal of Foodservice Business Research
DOI:
10.1080/15378020.2018.1440129
Date:
February, 2018
File:
PDF, 1.76 MB
english, 2018
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