Playing Nice in the Sandbox: Is Collaboration Among Advertising and Public Relations Agencies the Same as Integration?
Neill, Marlene S., Schauster, ErinLanguage:
english
Journal:
Journal of Current Issues & Research in Advertising
DOI:
10.1080/10641734.2018.1428248
Date:
March, 2018
File:
PDF, 658 KB
english, 2018