The I Days of Christmas: A Model for Competitive...

Management Science 1968 / 05 Vol. 14; Iss. 9

The I Days of Christmas: A Model for Competitive Advertising Over An Intensive Campaign

Bell, Colin E.
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Volume:
14
Language:
english
Journal:
Management Science
DOI:
10.1287/mnsc.14.9.525
Date:
May, 1968
File:
PDF, 771 KB
english, 1968
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