When Feeling Younger Depends on Others: The Effects of...

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Journal of Consumer Research 2018 / 04

When Feeling Younger Depends on Others: The Effects of Social Cues on Older Consumers

Amatulli, Cesare, Peluso, Alessandro M, Guido, Gianluigi, Yoon, Carolyn, Morales, Andrea
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Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1093/jcr/ucy034
Date:
April, 2018
File:
PDF, 799 KB
english, 2018
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