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An Investigation of Variation in Brand Growth and Decline across Categories
Trinh, Giang Tue, Anesbury, Zachary WilliamVolume:
57
Language:
english
Journal:
International Journal of Market Research
DOI:
10.2501/IJMR-2015-032
Date:
May, 2015
File:
PDF, 239 KB
english, 2015