Market basket analysis insights to support category...

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European Journal of Marketing 2018 / 04

Market basket analysis insights to support category management

Musalem, Andres, Aburto, Luis, Bosch, Maximo
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Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-06-2017-0367
Date:
April, 2018
File:
PDF, 492 KB
english, 2018
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