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Brand engagement and search for brands on social media: Comparing Generations X and Y in Portugal
Bento, Marisa, Martinez, Luisa M., Martinez, Luis F.Volume:
43
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2018.04.003
Date:
July, 2018
File:
PDF, 273 KB
english, 2018