The effects of brand identity on brand performance in the...

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Journal of Strategic Marketing 2018 / 04

The effects of brand identity on brand performance in the service sector

Casidy, Riza, Prentice, Catherine, Wymer, Walter
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Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2018.1464050
Date:
April, 2018
File:
PDF, 1.17 MB
english, 2018
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