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[Advances in Theory and Practice of Emerging Markets] Emerging Markets from a Multidisciplinary Perspective || Branding for Bottom of the Pyramid: A Case of Branded Footwear Consumer in Indian Rural Setting
Dwivedi, Yogesh K., Rana, Nripendra P., Slade, Emma L., Shareef, Mahmud A., Clement, Marc, Simintiras, Antonis C., Lal, BanitaVolume:
10.1007/97
Year:
2018
Language:
english
DOI:
10.1007/978-3-319-75013-2_20
File:
PDF, 352 KB
english, 2018