Selling Painful Yet Pleasurable Service Offerings

Selling Painful Yet Pleasurable Service Offerings

Liu, Stephanie Q., Mattila, Anna S., Bolton, Lisa E.
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Language:
english
Journal:
Journal of Service Research
DOI:
10.1177/1094670518770044
Date:
April, 2018
File:
PDF, 1.14 MB
english, 2018
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