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Beyond Advertising (Creating Value Through All Customer Touchpoints) || New Guidelines for Desired Content: R.A.V.E.S.
Wind, Yoram Jerry, Hays, Catharine FindiesenVolume:
10.1002/97
Year:
2015
Language:
english
DOI:
10.1002/9781119170457.ch5
File:
PDF, 280 KB
english, 2015