The Effect of Customer Orientation on Sociopsychological...

The Effect of Customer Orientation on Sociopsychological Characteristics of New Product Development Teams and New Product Performance

Onzo, Naoto, Ishida, Daisuke
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Volume:
13
Year:
2011
Journal:
Journal of Marketing & Distribution
DOI:
10.5844/jsmd.13.1_2_19
File:
PDF, 1.09 MB
2011
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