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Beyond Advertising (Creating Value Through All Customer Touchpoints) || Transcend Silos and Barriers

Wind, Yoram Jerry, Hays, Catharine Findiesen
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Volume:
10.1002/97
Year:
2015
Language:
english
DOI:
10.1002/9781119170457.ch9
File:
PDF, 263 KB
english, 2015
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