Transforming Consumers Into Brands: Tracing Transformation...

Journal of Interactive Marketing 2018 / 08 Vol. 43

Transforming Consumers Into Brands: Tracing Transformation Processes of the Practice of Blogging

Erz, Antonia, Heeris Christensen, Anna-Bertha
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Volume:
43
Language:
english
Journal:
Journal of Interactive Marketing
DOI:
10.1016/j.intmar.2017.12.002
Date:
August, 2018
File:
PDF, 1.28 MB
english, 2018
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