Aspects of visual metaphor: an operational typology of...

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International Journal of Advertising 2018 / 04

Aspects of visual metaphor: an operational typology of visual rhetoric for research in advertising

Peterson, Matthew O.
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Language:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.2018.1447760
Date:
April, 2018
File:
PDF, 1.45 MB
english, 2018
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