The “little emperor” and the luxury brand: How overt and covert narcissism affect brand loyalty and proneness to buy counterfeits
Fastoso, Fernando, Bartikowski, Boris, Wang, SiqiLanguage:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.21103
Date:
April, 2018
File:
PDF, 251 KB
english, 2018