The formation of a cross-selling initiative climate and its...

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European Journal of Marketing 2018 / 04

The formation of a cross-selling initiative climate and its interplay with service climate

Yu, Ting, de Ruyter, Ko, Patterson, Paul, Chen, Ching-Fu
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Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-08-2016-0487
Date:
April, 2018
File:
PDF, 316 KB
english, 2018
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