Using the Evaluative Space Grid to better capture manifest...

Journal of Retailing and Consumer Services 2018 / 07 Vol. 43

Using the Evaluative Space Grid to better capture manifest ambivalence in customer satisfaction surveys

Audrezet, Alice, Parguel, Béatrice
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Volume:
43
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2018.04.008
Date:
July, 2018
File:
PDF, 967 KB
english, 2018
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