How advertising in offline media drives reach of and...

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International Journal of Advertising 2018 / 04

How advertising in offline media drives reach of and engagement with brands on Facebook

Voorveld, Hilde A. M., Araujo, Theo, Bernritter, Stefan F., Rietberg, Edwin, Vliegenthart, Rens
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Language:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.2018.1454703
Date:
April, 2018
File:
PDF, 787 KB
english, 2018
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