Does sustainability marketing strategy achieve payback...

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Corporate Social Responsibility and Environmental Management 2018 / 04

Does sustainability marketing strategy achieve payback profits? A signaling theory perspective

Taoketao, Eerdun, Feng, Taiwen, Song, Yongtao, Nie, Yu
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Language:
english
Journal:
Corporate Social Responsibility and Environmental Management
DOI:
10.1002/csr.1518
Date:
April, 2018
File:
PDF, 722 KB
english, 2018
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