The Effects of Linguistic Devices on Consumer Information...

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Journal of Consumer Psychology 2018 / 04

The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework

Pogacar, Ruth, Shrum, L. J., Lowrey, Tina M.
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Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.1002/jcpy.1052
Date:
April, 2018
File:
PDF, 1.30 MB
english, 2018
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