![](/img/cover-not-exists.png)
Should Firms Encourage Salespeople to Promote House Brands in Customer Interaction? An Empirical Investigation of Financial Outcomes and Customer Response
Kraus, Florian, Rajab, Thomas, Wieseke, JanVolume:
64
Language:
english
Journal:
Schmalenbach Business Review
DOI:
10.1007/BF03396845
Date:
October, 2012
File:
PDF, 257 KB
english, 2012