Should Firms Encourage Salespeople to Promote House Brands...

Should Firms Encourage Salespeople to Promote House Brands in Customer Interaction? An Empirical Investigation of Financial Outcomes and Customer Response

Kraus, Florian, Rajab, Thomas, Wieseke, Jan
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Volume:
64
Language:
english
Journal:
Schmalenbach Business Review
DOI:
10.1007/BF03396845
Date:
October, 2012
File:
PDF, 257 KB
english, 2012
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