Sounds like a healthy retail atmospheric strategy: Effects of ambient music and background noise on food sales
Biswas, Dipayan, Lund, Kaisa, Szocs, CourtneyLanguage:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-018-0583-8
Date:
April, 2018
File:
PDF, 755 KB
english, 2018