Attitude-Based Versus Choice-Behavior-Based Success of...

Schmalenbach Business Review 2012 / 4 Vol. 64; Iss. 2

Attitude-Based Versus Choice-Behavior-Based Success of Brand Extensions

Rühle, Alexander, Völckner, Franziska, Sattler, Henrik, Hatje, Claudia
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Volume:
64
Language:
english
Journal:
Schmalenbach Business Review
DOI:
10.1007/BF03396893
Date:
April, 2012
File:
PDF, 153 KB
english, 2012
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